Clarity at Depth
I help teams accelerate product development with AI — and build the measurement discipline to know what's working.
Benthic refers to what lies below the surface — where real signals live, beneath noise, hype, and surface-level metrics.
Email me → jon@benthicinsights.com
I work with early-stage and growing teams when decisions are important — but the path forward isn't obvious yet.
Many small companies don’t yet have a data scientist — and even when they do, they often don’t have a real analytics practice.
I help teams:
The goal isn't more data. It's better decisions.
Sometimes the problem isn't execution — it's deciding what's worth doing.
I help teams clarify:
This work is pragmatic and lightweight: clarify the decision, gather the right signals, and choose a direction.
I’m actively building an AI-driven product and learning, firsthand, how teams can use coding agents to accelerate development — and where things quietly break down.
I help teams:
This is about leverage, not novelty.
I’m excited about AI — and skeptical of most claims around it.
I’m particularly good at:
If you want optimism and realism, we'll work well together.
I'm Jonathan Aisenberg — a product and analytics leader who's spent years helping teams define what to build, how to measure it, and how to learn faster through research and experimentation.
My background includes work across product management, product marketing, data science, and business strategy at Microsoft, Amazon, and Facebook (Meta). More recently, I've been advising early-stage companies on analytics foundations — from metrics and logging to dashboards and experimentation.
I'm also building my own AI-driven product, Magic Quilt. I've been learning by building — and I enjoy sharing what's proven effective in using AI to accelerate product development.
If you're leading a team and want more clarity, better leverage from AI, or stronger decision-making from data, reach out.